CANTINE FLORIO LAUNCHES A REVAMPED WEBSITE AND TELLS THE BEAUTY OF LIQUID ART AND NEW HOSPITALITY
A compelling story to tell and all the right keys to do so, accompanying the visitor in the discovery of a unique world, one of territory, nature, experience, and time: these are the premises of Cantine Florio‘s communication for 2024, starting from the complete restyling of the cantineflorio.it website, launched at the beginning of the year.
A space rich in content, images, and videos, easily accessible and entirely dedicated to the world of Florio, born from the desire to tell Marsala and the intimacy of a Winery that is liquid art in motion in a clear and simple way.
History, territory, supply chain, types, and methods of production of the different categories of Marsala, pairing ideas and consumption occasions, complete Ranges, Awards, and News: the new site offers a complete guide to discovering Marsala and the Cantine Florio.
In this communication journey, a new approach to Hospitality is also included, with a complete redesign of the tours in Cantine Florio, events that welcome over 50,000 new visitors every year: important numbers for wine tourism in Sicily, requiring constant service innovation, with the launch in the coming months of new thematic and tasting tours, with increasingly in-depth storytelling and the enhancement of new merchandising, to maximize the Brand Equity of the Florio brand in every aspect.
To have a clear and complete idea of the activities to experience and discover the world of Cantine Florio, on the new site, you can consult the complete(and constantly expanding) range of tasting experiences, available and directly bookable at:
https://visit.cantineflorio.it/it
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