MIMIT CELEBRATES MADE IN ITALY WITH THE IDENTITALIA EXHIBITION

The exhibition “Identitalia, The Iconic Italian Brands”, dedicated to some of the most important brands of excellence which have made and are making the history of the country, was inaugurated at Palazzo Piacentini, headquarters of the Ministry of Enterprises and Made in Italy. We are pleased to announce that our brands Disaronno and Florio have been chosen to be featured in the initiative, which has been joined by 100 companies, for a total of 113 Italian brands, to celebrate the 140 years of the Italian Patents and Trademarks Office, which in 2019 launched the “Special Register of Historic Brands of National Interest”, containing brands registered for more than fifty years and still active. The purpose of the exhibition, curated by professors Carlo Martino and Francesco Zurlo, Design teachers at the University La Sapienza of Rome and at the Polytechnic of Milan, is to enhance an industrial, design, and material heritage of inestimable value for our country. The exhibition will be on display until April 6th in the atrium of Palazzo Piacentini in Rome.

Duca di Salaparuta news from Vinitaly 2024

Duca di Salaparuta and Florio will unveil their latest innovations at Vinitaly 2024, the most important Italian event in the wine sector, taking place in Verona from April 14th to 17th, 2024. The new labels and products, the result of qualitative research in the cellar and precise storytelling in communication, will meet the international audience at a stand of over 136 square meters, reaffirming once again this year as the ideal stage to present the excellence of Sicilian wines, now appreciated and sought after worldwide. Join us in Verona, at Pavilion 2, BOOTH 42D, to taste and discover together the world of Duca di Salaparuta and Florio.

In memory of Augusto Reina: the new olive tree at Illva Saronno Holding

On March 8th, in Illva Saronno Holding’s garden and n the presence of the President – Mr. Zhou and the General Manager – Mr. Sun of the Chinese Company ChangYu*, the Reina family, and employees of Illva Saronno Holding, a young olive tree was planted in memory of Dr. Augusto Reina.

These were the words of Mrs. Luciana, Augusto Reina’s wife: “My family – which today includes all ILLVA employees – is particularly grateful for the cherished gift of your presence at the company, a testament to a truly special relationship established over the years with you in China by Augusto Reina. His life was not just a long work journey, but a path in a dimension where human relationships mattered greatly: today, with your visit, we can say these bonds have taken on a meaning of “eternity”. This olive tree that has been chosen is splendid and perfectly and concretely represents Augusto: in the sinuosity of its forms, there is the expression of openness to life, in the shoots sprouting from its shoulders, one can glimpse the companies that Augusto, with his tenacity, has brought to life in the East as in the West. On the trunk, at heart level, I see another shoot: it reminds me of his strength during the illness upon returning from China (at the end of August 2019), of his last difficult battle to reclaim life, of his great courage. And, at the feet, so many more shoots… they’re all the collaborators worldwide who continue to walk in his footsteps, reviving his ideas with his enthusiasm. This is his generosity.”

“We all have been designed for a future without end… we are like a plant that grows only by sinking its deep roots, like love, into the earth.”

Augusto Reina

*Illva Saronno owns 33% of the Changyu group, a Chinese leader in the production, distribution and sale of wine and brandy in China with an annual sales volume of 800 million dollars.